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Once a couple matches (through a swipe function similar to Tinder's), women must message within 24 hours or lose the match. Up until now, men had "essentially forever" to do so, says Wolfe.Now they're beholden to the same time window as women are.We like Ok Cupid's whole package — a huge user base, slick interface, the fact that it’s free — but its real strength lies in its robust matching algorithm.
It expands your dating pool exponentially, opens you up to new experiences and people, and pretty much the entirety of the single (and some of the not-so-single) population is doing it. When I launched my business two and a half years ago, I had no idea what the response would be like, so I charged for a complete makeover. This is your romantic life that we’re talking about.The research (which was based on Ok Cupid's more than 12 million users) shows that the women at the front of the make-a-move movement are reaping some major benefits as far as replies go.And if your end-goal is to get a date, maybe hitting the send button first isn't such a bad idea.Even though we received fewer messages compared to other sites, we rated 40 percent “good” — the most out of the seven sites we tested.That’s in large part because only mutual matches can message each other: both parties have to “swipe right” before they can say hello, which cuts way down on spam.