Black people and online dating

If OKCupid’s studies are anything to go by, black men gave black women the cold shoulder too and vice versa.A recent study found that black people of all ages were 10 times more likely to initiate contact with white people than other black people.Their solution lay in making it a niche site and marketing it to black millennials, who were unsatisfied with more general dating apps that weren’t meeting their expectations (Tinder, Match).“Niche dating apps can be more successful than regular mainstream apps because you have the ability to attract people with similar interests and possibility with the same cultural foundations,” says Neeta Bhushan, a dating expert and author of .“When narrowing the dating pool, it may help people find long-term success and create deeper connections.”Bae (named not just for the term of endearment but also for Before Anyone Else) received 17,000 downloads in its first month and grew from there.One dating expert said “If you are a black woman on and you’re not going to initiate contact then you are not going to date.

The color is there to make the big trends easy to see. Ok Cupid users are certainly no more open-minded than they used to be. Here are the numbers for 2009 till now — view each graph below to move through time.Most daters on mainstream sites like OKCupid, Tinder and are white.And the statistics say that most of those white men are looking to date someone who “share their racial background.” That means that, for the most part, black women’s profiles are passed by.Bae, the fastest-growing dating app for African-American millennial singles in the U. The app was just acquired by if(we), the parent company of Tagged, one of the largest dating sites in the world, with an eye to becoming the place for black singles to meet, play, engage, and find love.The Bae name is being retired and its users will be streamlined into Tagged and its global dating pool.

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